BRAND IDENTITY FOR TROMSØ, THE GATEWAY TO ARCTIC .
ART DIRECTION, BRANDING, VISUAL SYSTEM,
BRANDBOOK, MERCHANDISING AND COMMUNICATION.
Tromsø is the capital of the Nord-Norge region (Norway) and the largest habitat city from the Arctic Circle. It is considered the center of all arctic expeditions and the cultural reference of the region.
From long ago, this city has been habitat by two different cultures, the Norwegians and the Sami, and until know, its traditions and culture is present in all areas and festivities of Norway. Tromsø is full of duality and contrast. Tradition or technology, wild nature or urban city… This is the core concept of its Identity.